The modes of promoting goods and services were never always constant. It requires the effort to stand out from rest by constant experimentation and achievement. During this lifetime, we may have come across numerous kinds of advertising strategies, like Billboards, A-list celebs coming on the T.V., glossy magazines, etc.
Now we further move into the era of digital media, Influencer Marketing is now at its peak and taking up most of the space allotted for the marketing budget. So here are a few reasons how influencer marketing is scoring at the marketing game.
To be a thought leader figure in the social media platforms, the influencer has spent many years curating a loyal audience base. With a knack for building genuine and authentic relationships, they are able to engage with and influence the purchasing decisions of consumers.
Influencer marketing can generate leads that have a much higher chance of turning social media users into customers and converting their engagement into sales.
Sharing the credit
Influencers are obviously known for their level of creativity and innovations, and while making good sponsored content the admiration by the followers will be reflected on the brand too.
Brands are then able to share this content (with permission) across their own social media platforms and it is a great way to kickstart a long-lasting relationship.
Not only can brands share it, but social media users can, too. And this results in raising brand awareness and expanding reach among potential consumers.
Higher Return On Investment (ROI)
The influencer marketing campaign assures a better chance for brands to reach their target audience. 89% of marketers say that ROI from influencer marketing is better than, or comparable to other forms of marketing and advertising
But when it comes to social media, ROI isn’t just measured solely by sales. It’s much more than that like, brand awareness, Social Media Growth, Increased sales, Expanded Audience Reach, Impressions, and Online engagement
Dependent on your budget, you could work with one mega or macro influencer, or a handful of mid-tier or micro-influencers – either way, it will almost definitely cost less than a billboard or TV ad and will guarantee you some seriously impressive results.
Assess your end goals and what will suit your campaign best and before you know it, you’ll be saving money whilst gaining important insights and garnering the results you’ve always been after.
Lastly and quite possibly most importantly, influencer marketing campaigns are able to build trust between the brand, influencer, and consumer in ways that traditional methods just cannot do.
The audience considers influencers to be their online friend, where they can seek advice, comments, feedback, etc.
From parenting and fashion to beauty, health, and fitness, influencers share their honest and authentic opinions, helping them to forge relationships with their followers.
Influencer marketing isn’t going anywhere, at least not anytime soon, so it is down to brands to adapt and make the very most out of this new and impactful means of marketing. With so many benefits and little to no cons, it really is a no-brainer.